Grayscale signs partnership with New York Giants


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Grayscale Investments has assets under management of more than $ 46.65 billion and makes it easier for the New York Giants to enter the crypto ecosystem

The New York Giants, a National Football League (NFL) team, announced an exclusive partnership with Grayscale Investments yesterday. The asset Manager is now the official „Digital Currency Asset Management Partner“the New York Giants.

The Giants have won eight championships and are the only NFL team to win a Super Bowl in each of the last four decades. Pete Guelli, Chief Commercial Officer of the team, said: „We are pleased to partner with Grayscale, the innovative leader in digital currencies. As we worked hard on the industry, we realized that we wanted a partner who not only understood the value of focusing on the Giants brand, but could also help us navigate the crypto ecosystem. Grayscale quickly emerged as a company that shares our passion for the New York market, but also has the institutional knowledge and network of partners we can access to further develop the crypto industry.

Grayscale Investments offers investors exposure to leading cryptocurrencies and is the world’s largest digital currency asset manager. As such, Grayscale has assets under management worth more than $ 46.65 billion, including 654,885 Bitcoins worth over $ 37.6 billion, representing 3.12% of the maximum offering, according to data from Bitcoin Treasuries.

Grayscale will host annual voluntary cryptocurrency education seminars for Giants employees and is also the primary sponsor of the Giants Foundation Golf Outing. Founded in 1993, the Giants Foundation provides financial support to organizations in the tri-state area that deal with important community issues.

Michael Sonnenshein, CEO of Grayscale, commented: „Our partnership with the Giants is incredibly significant because our roots are in New York. We are pleased to partner with such a forward-looking fanchise to collaborate on philanthropic initiatives and continue to support the New York metropolitan community.“

This news seems to be part of a broader trend of acceptance and adoption of cryptocurrencies in sports. Many football teams around the world have over the platform Fan tokens were introduced, including FC Barcelona (BAR), Juventus (JUV) and Manchester City (CITY). In March, the FTX crypto exchange acquired the naming rights for the Miami Heat stadium as part of a $ 135 million sponsorship deal. Only a week before, an official sponsor of the NHL team Montreal Canadiens.